ADNOC Distribution has entered the social media arena, with the launch of its Facebook and Twitter pages, the company has announced.
The social media channels will post and respond in English and Arabic and will focus on the company’s B2C audiences: motorists and residents.
ADNOC Distribution is readying to launch later in the year its fully-fledged LinkedIn page, which will be the hub for its industry-related content, with Instagram and YouTube following in Q1 2016.
“The launch of our first social media channels reinforces ADNOC Distribution’s vision to be a consumer-focused company, reaching its customers wherever they are, though the platforms they mostly use,” said Abdulla Salem Al Dhaheri, CEO of ADNOC Distribution.
“There is a huge social media penetration in the UAE, with 80% of our population using these channels. There are more than 6mn Facebook users in the UAE, over 2.5mn use LinkedIn, and Twitter and Instagram are also very popular. We understand the massive marketing value of all of these channels, and we are now ready to be an active part of the social conversation,” Dhaheri said.
The newly launched social media channels (facebook.com/adnocdistribution and twitter.com/adnocdist) aim to position the brand in the centre of the community, providing timely updates and relevant advice on ADNOC Distribution products and services.
