0.00Â How has business been for Magnetrol in the first quarter of 2016?
We have had a very good Q1 of 2016. Kuwait, especially, has been a very productive region for us in terms of projects. We continue to experience a high number of instrumentation project quotations throughout the GCC area, and forecast further growth for Magnetrol International’s business.
1.05 What customers do you have in this region?
Magnetrol’s main business is conducted predominantly in the upstream business, but also in downstream sector. Magnetrol also has a very strong presence in the petrochemical market, as well as in the power industry. All the major IOCs are among our most prominent customers in the region. We have been supplying level control instruments to the major IOCs for over 80 years. Traditionally, Middle East customers are always looking to increase production and safety through advanced control and automation systems, and they have made this the primary focus for instrumentation solutions.
2.55 What new products has Magnetrol launched in the region recently?
We launched the Jupiter Model JM4 magnetostrictive level transmitter, with unique advancements like Smart Probe technology, removable head, and enhanced diagnostics. We have responded to market demands for next-generation magnetostrictive transmitters that are safer, simpler, and smarter. Our Pulsar Model R96 is a new 6GHz free space radar transmitter built on the Eclipse Model 706 guided wave radar platform. Along with a graphic LCD display and advanced diagnostics, the new R96 offers advanced performance.
3.35 Tell us about your newly launched Steam Generation Cycle and Condensate Recovery Process Optimization Kit?
The Optimization Kit includes a white paper, video and applications guide to provide an analysis of how a level and flow instrument’s fundamental technology, when properly matched to its application, can reduce fuel and energy consumption, improve steam quality, recover valuable energy and resources, lower maintenance costs, and prevent production downtime.
4.10 How do you intend to expand in the regional market? What is your strategy?
End-users are focusing on improving productivity, quality and safety through advanced process automation systems.
As a result, we continue to experience high demand for upgrading existing instrumentation. The Middle East is still a growing market and our main strategy is to focus on the end-users and to address their increasingly complex applications with new technologies and innovative services in order to design and deliver tailor-made solutions.
About the interviewee:
Yvan Druez is Magnetrol International’s export manager for the Middle East and India.
