KNIPEX, a German specialist tools provider which has been active in the Middle East region for many decades, has announced the opening of its new office in the Jebel Ali Freezone in Dubai. The move comes as a result of the extensive growth and the need to set up a more established base in the area.
The primary role of the office will be to support all Middle Eastern and African clients with regards to sales, service and marketing.
“The decision to open an office was made mainly due to our clients growing demands for local presence in the region and through the need to receive products in a short period of time. These needs will be met by the establishment of a local warehouse, due to open by end of this year” says Eckhard Schirm, General Manager of Knipex Tools Middle East.
“KNIPEX is already very successful in the construction sector. We still need to improve our market penetration in other sectors, one of them being the oil & gas industry in order to achieve our full potential”.
One line of products which have a major potential in this industry are the KNIPEX Cobra XL/XXL pump pliers. KNIPEX claims Cobra pliers offer maximum performance and comfort while being lighter in weight and having a greater gripping capacity than comparable products.
The company’s goal is to constantly improve the function, performance and ergonomic features of its tools to provide enhanced alternatives to what is currently available in the market. This is achieved by focusing on the customer requirements and offering innovative solutions with products that are time- and labour-saving.
