There can be nothing worse than a company teaming up with a Z-list celebrity in a doomed attempt to raise its profile. However, when a firm rolls out a seven-time Formula One champion, you cannot help but be impressed.
Our good friends at Shell were generous enough to invite ArabianOilandGas.com to meet none other than German legend Michael Schumacher in Dubai recently, and we were all too happy to go along.
Although oil and gas conversation was sparse, Schumacher spoke to a throng of Middle East journalists on his career, the Abu Dhabi Grand Prix and road safety in the UAE.
Shell is one of the major suppliers of fuel to Formula One and has a long term partnership with Ferrari.
After meeting a true sporting legend, ArabianOilandGas.com would like to encourage any future oil and gas celebrity endorsements, particularly those involving Diego Maradona, Ronaldo or Ricky Gervais.
Which celebrity names would you like to see in the oil and gas sector? Let us know in the comments section below.
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