Gulf Oil International has been unveiled as Manchester United’s first official global lubricant oil and fuel retail partner.
To celebrate the three-year global partnership Gulf Oil International’s vice president Frank Rutten and United commercial director Jamie Reigle were joined by first-team players at the club’s Aon Training Complex.
The lubricants and fuel retailer’s distinctive orange disc will feature on the club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.
Gulf Oil said the agreement would allow the company to engage United’s worldwide family of fans, including its 325 million followers in Asia, which Gulf sees as a major area of focus, having a ‘strong presence in India and rapidly developing-businesses in China, the Middle East and Indonesia’.
Manchester United group managing director, Richard Arnold, commented: “While both Manchester United and Gulf have evolved and adapted since their foundation more than 100 years ago, neither has forgotten its roots. Gulf always seeks to demonstrate its core values of quality, endurance and passion, which are principles that are also held by the club.
“Gulf Oil International already has significant experience in sport and we are looking forward to working with them to expand that into football. Through this partnership we will further our commitment to reach our fans around the world, especially in Asia.”
Gulf Oil International’s vice president Frank Rutten said: “This partnership with Manchester United, surely the world’s greatest football name, brings together two brands with incredible heritage, a pride in performance excellence and the ability to listen to the wishes of their customers – the fans in the case of Manchester United – and turn this into action.
“We are extremely excited about the prospect of moving forward together.”
