HYTORC has several new distribution and workshop facilities—how will this impact your business?
Five years ago HYTORC has implemented an accelerated growth plan for the Middle East & North Africa region, a vision became a reality that Junkers family ambitioned for a while. HYTORC is leading the bolting industry globally and dominated principally the market share in USA so we aimed to take our natural leader position in the MENA marketplace. Previously HYTORC had a modest presence in the region although the potential and demand are considerably high for HYTORC tools as most of the multinationals in Energy and power sectors have used our products elsewhere. The market analysis and field reports told us right away where the big fish is, and obviously the UAE stood out among other few countries as top markets to invest in. We have established a facility in Dubai – Jebel Ali Free Zone containing a distribution centre for the whole region, a service workshop, a training centre as well as offices for the regional sales and operations team. We have done the same in Saudi Arabia – Dammam however we opted for a different market reach model in other countries with a well trained network of 10 authorized distributors.
How do strategic partnerships fit into your plans for the company?
Earlier this year we have signed a strategic partnership with Sigma Enterprises Company LLC a Mazrui Group company one of the leading companies in the energy sector to increase our footprint in Abu Dhabi and take our relationship with ADNOC group to the next level. Our Abu Dhabi facility located in Mussafah industrial area includes a full-fledged repair and calibration center, a large inventory for sales and rental, and is home to a sales force that concentrates its efforts mainly on serving ADNOC group and customers in numerous industries such as power generation, construction and manufacturing. Whether it is for a new bolting job or to meet an urgent need during a shutdown, we can ship tools to end users in less than 24 hours. We have learned for the last five decades from our customers their pain points and we used it to further develop our products and services, that’s how HYTORC sets the standards in the industry with superior technology, superior quality and superior customer support.
What is your broader growth strategy?
HYTORC focus on the short term is to increase coverage in the whole MENA region with more emphasis on high potential markets namely UAE and KSA. One of the key enablers to this growth strategy is marketing, we have tailored solutions and promotions to satisfy customers’ specific needs during this COVID-19 situation and we made sure to give them an opportunity to see and try our new technologies as we are exhibiting this year in GASTECH and ADIPEC tradeshows. Our marketing strategy combined with well trained sales force, outstanding products and strategically located inventory will elevate HYTORC market share to the leader position.
What can we expect to see from HYTORC in the near future?
For the highest level of productivity improvement HYTORC embraces the digitalization of industrial bolting making it safer and simpler. The new features and softwares integrated in our products provide our customers an unparalleled performance control for the bolting job leading to reduction in downtime, higher accuracy and cost efficiency.
